WEARINSEAD was the brainchild of an undergraduate who wished to one day be able to serve women the ease of being able to choose timeless fashion styles with the added comfort and uplifting aesthetic that clothing should be able to inspire in women. That’s how it was created. INSpiration and a desire to LEAD.

But it didn’t just stop there. WEARINSEAD had to be more. The idea wasn’t to just create a clothing brand, the idea was to create a brand that could create change in the lives of all the women it came into contact with. The idea was that when you draped yourself with our garments and looked at yourself in the mirror… you reflexively smiled, you stood taller, your eyes lit up with determination because you were wearing WEARINSEAD – the brand that empowered women.

So our journey started from there, and it has a long way yet to go. WEARINSEAD aims to bring practical realistic change in the day-to-day lives of women around the world, whether it’s through supporting women-led startups or by collaborating with inspirational women around the world, WEARINSEAD will bring change. And it starts with you, by inspiring you to lead.